first_imgBEIJING, China:Jamaican hurdler Hansle Parchment says he is happy to have won silver in the 110m hurdles at the IAAF World Championships in Athletics but couldn’t help feeling a bit disappointed with the execution of the race.Parchment, the bronze medal winner from the Olympic Games in London, topped the clock at 13.03 seconds – his best time of the season, to finish second to Russian Sergey Shubenkov, who crossed the line in a national record 12.98 with world record holder Aries Merritt taking the bronze in 13.04.It has been an up and down season for the powerful Jamaican, but like he did in London in 2012 and even more recently at the National Senior Championships, where he ran 13.08 and booked his spot to Beijing, despite a less than ideal lead-up to the championships, Parchment knows how to produce his best when he needs to.”I’m very happy for this medal. I feel I could have done more, but I’m satisfied,” said Parchment.Happy with performance”I’m very happy. I can just imagine how my mom, my coach and the people back home are feeling right now. I think they are happier than I am because I was a little disappointed with the start, but, overall, it was a good performance,” Parchment added.”I was looking forward to a stronger start. I didn’t get it as well as I wanted to, but I held my composure nonetheless because I knew that if I tried to do too much then I would mess up and that is not good for a race. So, I just kept my focus and ran through the line,” he shared.”I think I keep a level head. I try not to stress or worry too much or fret about the race. I aim for the highest every single time I go out there so I’m aiming to get on top of the medal podium,” said Parchment, who is hoping that his performance and those from others competing in less popular events in Jamaica will, spark greater interest in these non-traditional events.Parchment became the first Jamaican to win a medal at the World Championships in the 110m hurdles.last_img read more

first_imgDonegal County Council has been urged to improve signs and road markings at the Claremans Junction outside Letterkenny in the aftermath of a crash.The call was made after a serious collision occurred in the area at the beginning of summer.Cllr Michael McBride, who was at the scene of the crash, told the council this week that two young people were ‘very lucky’ to escape serious injury after the t-bone collision. Cllr McBride said that there was a lack of visible signs warning motorists of the junction ahead and that one side became covered by growth during the summer.The back road has been used more often this year as motorists took the route to avoid the Blue Banks roadworks between Letterkenny and Kilmacrennan.Cllr McBride added that many cars get stuck in the area during times of snow and ice and that improved signs would alert people as they approach the junction.The Council Roads Department is due to assess the area and carry out lining works or signage if required. Serious accident sparks call for warning signs at junction outside Letterkenny was last modified: September 12th, 2019 by Rachel McLaughlinShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:claremans junctionCllr Michael McBrideletterkenny-milford municipal districtlast_img read more

first_img11 May 2012African agriculture is undergoing a transformation, creating a new era of opportunity for both farmers and investors, according to African and global leaders at the World Economic Forum on Africa.The Grow Africa Investment Forum, convened jointly by the African Union, Nepad and the World Economic Forum (WEF), engaged over 270 leaders at the gathering in Addis Ababa, Ethiopia on Thursday.These included heads of state and government from Ethiopia, Rwanda and Tanzania, as well as leaders of African and global business, international and donor agencies and farmer organizations.Huge investment potentialForum participants noted that African agriculture offers tremendous growth potential to investors, which in turn promised to strengthen food security and economic opportunity on the continent.Greater private-sector investment and improvements to the business enabling environment were needed to capture this potential, delegates were told.The leaders noted that much of the continent’s agricultural potential remains untapped. “We have scratched the surface, but we haven’t yet broken the mould,” said Ethiopian Prime Minister Meles Zenawi. “When we do that, you will see the explosion of development in Africa.”During Thurday’s session, seven countries showcased specific investment and partnership opportunities aligned to their national priorities for agricultural transformation.‘We are ready to do business’“We are ready to do business; that’s why we came to this meeting,” said Tanzanian President Jakaya Kikwete, noting that Tanzania’s agriculture investment strategy prioritized groups that could most benefit from new market opportunities.“When we bring in the private sector, it is to benefit the smallholder farmers,” Kikwete said. “We need to modernize agriculture and make it more attractive to youth.”President Kikwete added that governments had an important role to play in providing support in areas of irrigation, inputs and building commodity markets. However, private sector investment was also essential in order to avoid over-dependence on subsidies.Rwandan President Paul Kagame said that African countries could “mobilize farmers into an entrepreneurial mindset and create new opportunities for women, youth and rural entrepreneurs.”‘New ways of leveraging the agriculture sector’The Grow Africa partnership has developed significant momentum since it was launched at the 2011 World Economic Forum on Africa in Cape Town, South Africa.A total of 116 companies participated in the Grow Africa Investment Forum, including 49 African and 47 multinational companies, plus 20 from other regions such as Asia and the Middle East.“Much of the investment in Africa can come from Africa if we provide the right financing mechanisms and policy environment,” said African Export-Import Bank president Jean-Louis Ekra.According to Unilever executive vice-president Frank Braeken, African leaders “are defining new ways to leverage the agriculture sector as a driver of inclusive and sustainable growth. This offers new agribusiness opportunities that are increasingly attractive to investors.”Empowering African farmers ‘crucial’Participants agreed that empowering African farmers would be central to the future of agriculture on the continent.“Smallholder farmers are a sleeping giant in Africa,” said Dyborn Chibonga, CEO of the National Smallholder Farmers’ Association of Malawi. “That sleeping giant needs to be mobilized into collective action groups.”Ethiopian Prime Minister Meles Zenawi said the way to realize this was through increasing the productivity of small farmers and having them well organized and collaborative in order to take advantage of supply chains and investmentsEthiopia has achieved significant gains in agricultural productivity using this model in recent years, setting aside 16% of its national budget for agriculture – well above the 10% to which all African governments have committed themselves.The Grow Africa partnership, coordinated by the African Union, Nepad and the WEF, aims to “galvanize sustainable investment into African agriculture based on country-led priorities,” the WEF said on Thursday.According to the WEF, Grow Africa builds upon the CAADP, which works to boost African agricultural productivity through sector development plans. Rwanda, Burkina Faso, Tanzania, Mozambique, Ghana, Kenya and Ethiopia are the first countries to engage with Grow Africa.“The Grow Africa platform is open to all countries, and can accelerate the implementation of national investment plans developed through the Comprehensive African Agricultural Development Programme,” said African Union chairperson Jean Ping.The potential seen in African agriculture presents a transformational opportunity, according to WEF vice-chairman Josette Sheeran. “Working together, we can ensure that when we meet in 10 years, it will be in an Africa that is not only feeding itself, but helping to feed the world.”SAinfo reporter and World Economic Forumlast_img read more

first_imgEqual Education has taken to the streets, with the support of pupils, teachers and civil society groups who want to see change in South Africa’s schools. (Image: Equal Education) Mud and shack schools have been part of rural areas for a long time. (Image: MEDIA CONTACTS • Kate Wilkinson  Media officer: Equal Education  +27 82 326 5353 RELATED ARTICLES • Education in South Africa • A winning open education system • SA prioritises quality education • Education goes mobile with Vodacom • Budget big on education, jobsValencia TalaneBasic Education Minister Angie Motshekga has made a commitment to the promulgation of minimum norms and standards for school infrastructure, just days before a court case relating to the matter – brought by the NGO Equal Education (EE) – was to be heard in the Bhisho High Court.EE chairperson Yoliswa Dwane said an out-of-court settlement had been reached with Motshekga that would ensure that the norms and standards were made available for public comment by 15 January 2013 and finalised by 15 May of that year. The case was to be heard on 20 November 2012.“Equal Education welcomes Minister Motshekga’s decision to take this step,” said Dwane in a statement released on 18 November. “Already, prior to her decision, all nine provincial education MECs and the minister of finance chose not to oppose the court case.”Battle for equalityEE, represented by the Legal Resources Centre (LRC) in the case, which was first brought to court earlier in 2012, viewed the move as a small victory in the battle to achieve equality in education for South Africa’s poor.The norms and standards prescribe conditions that have to be in place for a school to be able to function reasonably, regardless of the locality of the school or the number of pupils and / or teachers. Basic services such as water, electricity, sanitation, functioning libraries and science laboratories are just some of the requirements put forward by EE.An amendment to the National Schools Act in 2007, which gave powers to the education minister – Naledi Pandor at the time – to adopt the norms and standards, led to the adoption by Motshekga of the National Policy for an Equitable Provision of an Enabling School Physical Teaching and Learning Environment in June 2010.According to the policy, the minister was to promulgate the regulations by March 2011. It was the delay in achieving this goal that prompted campaign action from EE.Reason to celebrateDwane hailed the work of EE members, whom she said “marched, fasted, slept outside parliament and studied long and hard to understand the issues”.“It is also a victory for our legal team,” she said, “of whom the anchor has been Cameron McConnachie of the Legal Resources Centre.”Brad Brockman, the general secretary of the NGO, said the norms and standards took an abstract right to basic education and made it concrete so far as infrastructure was concerned.“Citizens will be able to appreciate that they are entitled to water and electricity in their schools, and thereafter to libraries and computer centres.”last_img read more

first_imgApple’s next-generation iPhone 5 may not begin production until September 2011, or so say the analysts at Avian Securities. The firm recently released a research note saying that its supply chain checks seem to indicate that Apple is planning to launch this new iPhone later than usual – possibly late 2011, or even early 2012.The analysts said they uncovered evidence of a “lower-cost, lower-spec” iPhone as well.As we know from Apple’s announcement in March, this year’s annual Worldwide Developers Conference (WWDC) appears to be focused solely on Apple software, both Mac OS and iOS. In the company press release about the event, it said that attendees would “preview” the next version of iOS – language that seems to indicate a first look at the software, but definitely not the launch of a new phone.Multiple news outlets, including the well-connected Jim Dalrymple of The Loop and TechCrunch also confirmed via sources that, indeed, iOS 5 would be shown off at WWDC, but no new hardware would be announced at that time.This new report from Avian is simply more confirmation of those same plans.As reported by Business Insider, the full research note reads:“Supporting out comments over the last month, conversations with yet another key component supplier indicates that production for iPhone-5 will begin in September. This is consistent with Avian findings in the supply chain in recent months and we believe the consensus view is moving towards this scenario. In addition, our conversations also indicate the existence of a lower-spec/lower-priced iPhone in Apple’s roadmap. However, while our contacts have seen the placeholder in the Apple roadmap, they do not yet have insight into specs or production timing. This leads us to believe that any launch is likely a very late 2011 or more likely a 2012 event. As a reminder, Avian has uncovered several data-points in recent months pointing to the existence of a lower-spec/lower-price iPhone. A lower-spec/lower-price iPhone has also been speculated in the press and gadget blogs, though we do not believe consensus currently discounts the existence of such a model.”While the analysts hedge a bit about the status of a possible lower-priced iPhone, it appears that the iPhone 5’s official reveal will occur this fall. Related Posts sarah perez Why IoT Apps are Eating Device Interfaces Tags:#Apple#mobile#NYT#web center_img What it Takes to Build a Highly Secure FinTech … Role of Mobile App Analytics In-App Engagement The Rise and Rise of Mobile Payment Technologylast_img read more

first_imgChina and America want the AI Prize Title: Who … Merchants use Augmented Reality to imitate real in-store experiences. For instance, Sephora‘s Virtual Artist is an Augmented reality-based app. These apps allow users to see what type of product will look good on them. It will enable you to try different makeup products like lip colors, eyelashes, and more. Apps like these create an exciting experience for women as they can ‘try-on’ everything. Similarly, websites like IKEA helps its customers virtually view what kind of furniture will look better in their home. This type of application attracts more users, and it is likely to increase conversions. From the user’s perspective, it offers a rich online shopping experience.Providing Body Measurement SolutionsThe Body Measurement App is a revolutionary way to measure the most accurate virtual fitting of the user’s body. AR app is a perfect solution to fitting problems that arise while buying wearables online. Users can try a product as per their measurements that accurately fits before buying.Virtual Product AislesInstead of in-store shelves, the surge in AR technology has led shoppers to view and buy from neat virtual shelves. E-commerce retailers are now using AR-based mobile applications to build product aisles showcasing a variety of products. These product aisles are the virtual simulations that can be projected on the walls of a customer’s living room. Customers can click on the products to grab more information about them and purchase them.6. Artificial Intelligence and Machine LearningMachine learning is a part of artificial intelligence (AI) that provides an ecommerce system with an ability to automatically learn and improve from customers’ experience without the need of being programmed. With Artificial Intelligence gaining momentum in the ecommerce sphere, the merchants use it in many applications to provide better services and improve their customer base. Key Takeaways for merchants:Providing Personalized experiences via a recommendation engineE-retailers today are deploying the machine learning algorithms for offering their customers the personalized experiences. For example, implementing Machine Learning algorithms in your e-commerce stores can help you display recommended products based on recent product search history either on the product page or the checkout page.Visual Search instead of Keyword PlanningArtificial Intelligence technology is helping marketers to implement the visual discovery of the products. This technology is replacing the use of keyword planners. Currently, the best examples are Google Lens and Pinterest Lens. Users need to hold their camera lens focussing on the specific item, and the algorithm works itself to find that product on the web. Implementing these artificial intelligence based visual search helps merchants to provide ease to their users. So, your products have to be optimized to rank in those listings to increase the chances of reaching to a greater audience and convert sales.ChatBot AssistanceWith artificial intelligence, it is easy to provide chat bot assistance as customer support at any time. eCommerce brands are offering chat bots asking about the needs of their customers and how they can help. The chatbots implement machine learning algorithms to interact with human users. Using chatbot, you can minimize your support team effort where the bot can answer the frequently asked questions and be available 24 hrs taking up the query and providing answers to the customers in real-time. Advanced bots can also negotiate the pricing and win sales over competitors based on user intent and the minimum selling price you set for a particular product or service.Assisting Marketers to strategize their campaignsMarketers can analyze neural networks to understand customer behavior and predict market trends. It helps to plan what should be eliminated from the organic and paid PPC campaign. This way you can run more targeted campaigns Devising neural marketing strategies can help marketers gain the return on investment by formulating targeted campaigns for various customer segments campaigns.Final Thoughts On Changing E-commerce LandscapeIn today’s uber-competitive e-commerce environment, companies seek to attract customers through a radical approach by providing highly-engaging and meaningful user experiences. With the technological advancements, the upcoming years will experience changing e-commerce landscape more than ever. The modern techniques blending with eCommerce sphere is providing an exponential hike in sales and customer satisfaction. With technologies like Augmented reality, merchants have been able to give the best visual shopping experience at the convenience of their homes. Moreover, with the newer wireless technology trends such as 5G, it is guaranteed to provide greater speeds approximately 10 times the 4G, with high throughput and almost 0 latency. With the launch of 5G, the number of AR and VR based consumer applications will be more commonly seen in the future.The artificial intelligence learning capabilities will also be improved with the deployment of 5G. Indeed, there will be better personalization, high speed and accessibility of the Internet.Let’s see how 5G will widen the e-commerce horizon for merchants. Which e-commerce technology do you like the most? Do share your views. Smart Warehouse Management including Inventory and Supply Chain Management Smart warehouses make use of IoT enabled smart devices for real-time visibility into operations. The IoT sensors and RFID tags make it easy to streamline inventory management in true-time. Besides, instant monitoring and tracking the inventory, these sensors and tags minimize the chances of any human errors that can occur while handling the goods. This becomes the base for automation that can help you over conventional paper-based methods, excel sheets, or accounting tools. The RFID tags and GPS technology help you in seamless supply chain management. Besides tracking goods, it helps you in instant monitoring, decision-making, and accurate product management.Moreover, IOT comes out to be a warehouse management solution. The temperature-monitoring and humidity sensors are used to raise alarms whenever any product in the warehouse exceeds a threshold level of temperature or humidity.Nowadays, various warehousing options are offered by 3rd party aggregators such as Amazon and eBay that can facilitate merchants in managing the order fulfillment process, streamlining omnichannel business and delivering to all major zip codes across the globe. E-commerce giant, Amazon is leading the way by adding innovative automation in the process. It is making use of robots in the warehouse to increase the efficiency and accuracy in the picking and packing process. Thus, if you sell in more significant quantity or want to extend your business reach to multiple countries, fulfillment by Amazon services could be the services to look forward to. BigCommerce says, 51% of Americans prefer to make a purchase online, and 96% of Americans have made at least one online purchase in their lives.Just a decade ago, physical stores were the only shopping solutions for customers. Today, with the headway in digital trends, it has become easier for merchants to reach out the tech-savvy customers anytime, anywhere.For instance, the growth of smartphone users has added to the surge of e-commerce. The screens of these smartphones serve as the doorways to e-commerce stores. Features like mobile shopping, easy payments, great checkout discounts, test-and-try on yourself, free shipping and timely delivery options have quite been useful in convincing the toughest of shoppers (including the millennials) to shop online who once preferred in-store shopping as the most reliable method.The emergence of new technologies in e-commerce sector has led to the paradigm shifts in recent years. The E-Commerce sales graph has projected a huge amplification until 2019 and is expected to cross a mark of USD 4.878 billion by 2021. The high-tech innovations have transformed the way people shop and the retailers market a product/service.Source: Data via StatistaLet’s have a sneak peek into,Shifting E-commerce Trends in 2019 and BeyondConsidering customer as the driver of e-commerce gains, the key to successful e-commerce lies in providing customers with seamless shopping experiences while ensuring that merchants achieve their desired revenue base.To offer personalized experiences, utilizing automation services, optimizing processes, simplifying decision making, and using data insights to improve operations, e-commerce merchants are investing in adopting new measures for upgrading their e-commerce game. While maneuvering over the latest e-commerce trends, merchants are also making sure that the chosen technology should be worth their efforts. Here are some common changing e-commerce landscapes that will rule the e-commerce space beyond 2019.1. The era of Internet Of Things (IoT)Internet of things is a combination of products, services, and customers. The shifts to IoT is necessary to keep pace with the ever looming expectations and shopping habits of customers. It is stated that by 2021, about 70% of businesses would be using IoT to enhance their customer experiences. So, considering the IOT technology at each stage of the ecommerce business plan becomes inevitable.Key Takeaways for Merchants: Parcel delivery via Drones Kunal has 10+ years of experience in software services, development, and team management with diverse offshore software consulting firms in India and abroad. IoT can help you personalize your e-commerce marketing campaigns to increase visitor engagement, CTRs and revenue while offering an improved experience to the customer. This helps in magnifying the customer and merchant relationship. By gaining insights from data exchanged amongst IOT devices, e-commerce merchants can attract more customers and sway their buying decisions. Moreover, you can also provide customized solutions to the selected audience to offer a higher value with lesser efforts and delivers a sense that you care for your user’s needs. Providing a personalized customer experience A Web Developer’s New Best Friend is the AI Wai…center_img Tags:#AI Machine Learning#artificial intelligence#Augmented Reality#changing ecommerce landscape#m-commerce Kunal Khullar (i) Market Penetration: This strategy relates to increasing the sale of existing products in the existing market.(ii) Product Development: Under this strategy, marketers launch new products into an existing market. For example, a prominent china based smartphone brand Xiaomi is focussing on meeting its growing customers’ needs by introducing new products such as smartwatch and power banks. (iii) Market Development: It relates to launching existing products in a new market. For example, Xiaomi launched its existing smartphone product range in the American market for expansion in a new demographic.(iv) Diversification: This strategy focuses on launching new products into the new market. The risks involved in this type of e-commerce trend are more. It can be related or unrelated diversification depending upon what kind of product is launched in which type of market. In another effort to cater to a new audience with a new product line Xiaomi introduced Air purifiers.With the Ansoff Matrix, merchants can experiment by testing new products, new markets, take measures to generate a high revenue, thus increasing the profits.They can also extend the sale of their product range across various zip codes. Analyzing risks, conducting research and gathering insights into customer’s/market’s needs, e-commerce merchants can expand their reach. It also allows merchants to grow their competencies for driving innovation to sell seasonal products throughout the year.3. Integrated Shopping Experience76% of customers expect from e-commerce companies to understand their needs and expectations.This is the key reason why retailers across the globe are investing in online and digital methods to enhance customer engagement. Many are looking for providing integrated shopping experiences.When a customer purchases something, he makes contact with several touch points. Keeping this in mind, merchants prefer providing an integrated customer experience which means retailers must holistically plan, devise, and execute across multiple channels, irrespective of whether the sale occurs in-store or through the online store.Key Takeaways for Merchants:Providing Omnichannel MarketingOmnichannel Marketing is a strategic approach under which all the physical and digital channels are connected with one another providing cohesive user experience. The goal is to provide customers with an integrated approach with an anywhere shopping experience. Major brands like Disney, Bank of America, etc. are using Omnichannel marketing.Many strategies increase conversions; a few essential ways are:Offering discounts and coupon vouchersCreating user responsive pagesSharing user-generated contentForm relationships with customers with a customer-centric viewOptimizing mobile experienceIntegrating social media channelsProviding omnichannel experience to customers help merchants improve customer loyalty, customer satisfaction, and customer lifetime value.4. M-CommerceWith the increasing popularity of smartphones, the number of users is expected to grow over 4.78 billion by 2020, adding to the surge of e-commerce continually.Source: StatistaSuch a massive increase in the number of mobile phones, merchants are shifting their gears towards advanced techniques like Accelerated Mobile Pages, Progressive Web Applications, and more. Key Takeaways for Merchants:Using Mobile Predictive technologiesRetailers are employing analytics tools and predictive technologies to personalize their content. This helps merchants to gather data and translate them into a meaningful context for delivering a tailored customer experience to their website visitors. Using predictive technologies can help you improve your business intelligence, reduce fraudulent activities, practice price management, target promotions and in many such measures.An ecommerce business that utilizes predictive analytics has better chances of converting a prospect into a repeat buyer. Many tools such as Lattice, SAS, Alteryx are available that can help to track and understand customer’s behavior and intent in the right way.These tools offer meaningful insights that can help you optimize your e-business processes. So, this way you can formulate a strategy to work towards removing bottlenecks in a longer run.These intuitive tools can normalize the data from multiple data sources to an extent where you can predict the intent for the customer; they also provide an estimation for the total number of sales that you can expect in the upcoming season at a product level.Another way is to use a product research tool which helps you measure accurate data for the monthly sales and estimated monthly revenue. You can track the product movement in real-time. How a Modern Gaming Engine Can Supercharge Your… AI: How it’s Impacting Surveillance Data Storage Use Progressive web applications (PWA)PWA, a new software development technology, is the future of e-commerce. It offers customers a fast app-like browsing experience by combining the functionality of a regular web page and the mobile applications that increase the customer experience of an app with the accessibility of visiting a website. Many popular ecommerce platforms are implementing this technique to let merchants empower their e-commerce stores. For instance, the Magento 2.3 update launched a PWA studio which provided merchants with tools to personalize their content, add local preferences, and provide the consistent user experience.Progressive Web App technology converts mobile shopping into an engaging and lightning fast experience.Using Accelerated Mobile PagesAccelerated Mobile Pages (AMP) helps you provide quality content to users and a mobile web experience which is faster and better than the regular mobile apps. A lightning-bolt symbol represents websites using the accelerated mobile page technology before their URLs. For instance, SEMRush is using AMP-immersive technology for its blog pages to provide a better user experience.Though initially this technology was built for blogging websites, later its functionality was extended to e-commerce space where low page speeds were a major issue. Faster user experience in e-commerce websites ensures reduced bounce rate, faster conversions, search engine visibility, and boosted ROI.So, implementing accelerated mobile pages to the homepage, product pages, and product category pages allows e-commerce merchants to maximize their sales, improve average order value, and maintain flexibility and control. Considering its myriad advantages, different brands are today shifting their gears towards their AMP-lification of their e-commerce businesses. For example, the largest online fashion retailer in India, Myntra implemented AMP technology in about 11 days wherein they covered all of their essential landing pages from Google and the individual product pages by implementing PWA technology to derive better performance from those pages as well. As a result, the brand observed that the page load time was lowered by 65% as well as the bounce rate was reduced by 40%. So, there was an overall improvement in e-commerce results. Using Near Field Communication (NFC)NFC is a class of communication protocols that allows two electronic devices to set up communication by bringing one device within the vicinity of 3-4 cm from each other. In this contactless radio technology, one device is portable (mobile phone), and the other is a fixed terminal. E-commerce is one of the popular applications that are supported by NFC technology.Consumers can pay for items by tapping an NFC chip against an NFC terminal. Thus, technology not only saves customers’ time but also provides safety to user privacy. For instance, customers can use their NFC enabled mobile phone device against a reader to pay for a make a purchase.5. Augmented Reality E-commerceHow is it possible that Pokemon Go does not come across our minds while talking about the Augmented Reality? When extended to use in the e-commerce industry, it is known as Augmented Reality E-commerce. Where installing AR apps allow customers to have an immersive experience while shopping, it will enable merchants to have an increased conversion rate. Augmented Reality bridges the gap between an in-store shopping experience and a mobile shopping experience.Key Takeaways for merchants:   Provide Product Visualization before buying Soon drone-assisted online parcel deliveries will be done by major e-commerce marketplaces.E-commerce giant Amazon in 2016 conducted its first prime product delivery via drones. The routine air deliveries through drone could probably start in 2019 or 2020.Many other e-commerce brands around the globe are planning to test for parcel deliveries with the help of drone-like devices in the future. Currently, scientists are seeking workable measures and counter-measures for challenges like regulatory issues, capital cost, additional human labor costs, children or animals as obstacles, and more. Once they overcome these problems, in a few years you might find your package dropped by unmanned drones that are fully tracked by the sender.2. Location IndependenceToday ecommerce is not location dependent. Where having and maintaining a physical store was limited to selling to a restricted area, ecommerce if managed correctly has an excellent opportunity to attain exponential growth in a very short time-frame. Selling products online allows you to cross geographic boundaries. As content is the medium of communication innovatively presenting a simple product, a robust content strategy plays a significant role in running a successful e-commerce store. Even if you don’t have a team, many online portals are available where you can order content from. One such example is, where you need to put keywords and pay for articles based on a total number of words. A plethora of online platforms exist which help to hire efficient ecommerce writers and provides excellent customer support in the low budget. Platforms like Odesk and Elance can help you get started with your e-commerce venture irrespective of the location.Key Takeaways for Merchants:Cross Border ecommerceMerchants can now sell internationally by using various techniques. Devising a well-planned marketing strategy can help you expand your businesses to any part of the world. Here are some quick pointers that can help merchants:By providing multiple currency pricing and localizing the payment methods to simplify the buying process for customers. For better cross border ecommerce, merchants can up multi-sites with each site displaying different language, different or same product line, and different prices based on locationMerchants can use strategic planning tools such as Ansoff Matrix which can facilitate merchants to have a natural market expansion for their product range. Using this product versus market matrix marketers can analyze their potential growth and the risks that are involved in each strategy. Related Posts last_img read more

first_imgThe Environment Pollution (Prevention and Control) Authority declared a public health emergency in the Capital as pollution levels entered the ‘severe plus’ category in the early hours of Friday.According to the official data provided by the Central Pollution Control Board (CPCB), the overall AQI score of Delhi was 504 at 3.30 a.m. on Friday after which alarm bells were sounded. The average AQI score of Delhi recorded at 4.30 p.m., which is the average of 32 monitoring stations in the past 24 hours, was 484, in the ‘severe’ category. AQI readings Noida, Ghaziabad, Faridabad, Greater Noida and Gurugram had AQI scores of 499, 496, 479, 496 and 469 respectively, all in the ‘severe’ category. In a letter to chief secretaries of Delhi, Haryana, Rajasthan and Uttar Pradesh, EPCA chairman Bhure Lal said: “The air quality in Delhi and NCR deteriorated further last night and is now at the ‘severe plus level’. We have to take this as a public heath emergency as it will have adverse health impacts on all, particularly our children.” He added that construction activities in Delhi, Faridabad, Gurugram, Ghaziabad, Noida and Greater Noida will not be allowed till November 5 morning. Mr. Lal said the deterioration in air quality is due to a combination of accumulated toxins because of local pollution, further spiked by bursting of crackers on Deepavali, stubble burning and extremely adverse weather conditions. He added that the India Meteorological Department has said that the weather will improve in the coming days, but it is difficult to say if it would lead to any substantial reduction in pollution levels. An urgent meeting of the CPCB was also convened during which it was discussed that stubble burning contribution to pollution has gone up to 45%, resulting in the current high particulate matter concentration. The agency advised people to minimise their outdoor activities during the period. Meanwhile, there has been an increase in the number of people complaining of respiratory problems post-Deepavali. Arvind Aggarwal, senior consultant, internal medicine, Sri Balaji Action Medical Institute, said: “We have witnessed a rise in the number of people reporting to hospitals with respiratory and eye problems. An increase of 20%-22% patients has been seen in the OPD. People are facing symptoms associated with pollution like irritation in the eyes and throat, dry skin, skin allergies, chronic cough and breathlessness. We recommend asthmatic patients, elderly and kids should stay at home.”last_img read more