used to be some personal webmaster or into the network company to do the promotion of cooperation in QQ or MSN friends asked me how to promote their website or the company’s website. At the beginning, I would also like to think about their site, and then I have to tell them the three unified points. As long as the depth of understanding of these three points, basically know how to promote this network. The first point is better grasp, second points need to spend some time to investigate and analyze, the third point will need their own time accumulated experience.
is to do a little bit of experience since the promotion of their own experience, in fact, as long as the first 2 points clear and clear, and then do the time of third points, even if the promotion experience is not very rich. But it is also more effective than blindly to promote the work will be more efficient.
A: clear site for the user base
whether it is to do a personal website friends, or just go to the network company to do the product or do the promotion of new cooperation. The first step is to understand the user’s own site positioning, product positioning. Do not do the site for six months, or stay in the company for a few months, it is not clear what their web site is the company’s website. To make sure what they do in the end is what kind of website, suitable for people to use and watch, there is a clear user positioning, in this foundation, in order to talk about how to develop the site, how to promote the site.
now there will be very few individuals or companies will do Sina Sohu such a large and full web site, because the site is too broad to face the crowd, there is no very strong background, basically no success. Because it is difficult to meet the needs of specialized people, or to meet the needs of some people to start a better.
so now do vertical areas of the site more, because the users location this clear, as long as the one area of user needs to do, the same can achieve great success, such as the now popular video podcast station.
two: investigate the main places where users gather online
in the definition of their own site for the user base, it is necessary to do research and analysis, these users mainly appear on the Internet where. What type of website, what type of forum, QQ group, etc..
take the podcast video station, for example, mainly for video users, and video users will be in what place.
1: video search engines or video aggregator websites such as Baidu video search, video search Qihoo banner paste easy to video channels, these places are certainly the traffic video users and Kazakhstan, podcast video station is a chance to get traffic from these places.