with the current people’s increasing awareness of education, education on the child’s growth, more and more parents realize that children’s future should be in line with international standards, proficient in English is the most basic condition, the English training market continued unpopular. This also provides more opportunities for the development of entrepreneurs. So for those who want to break into a world of entrepreneurs in the education industry, children’s English education how to choose the brand? Look at the following analysis:
guide 1: the initial entry into the market for the first
for many investors, engaged in the operation of children’s English training is required. If you do not understand the industry, do not understand the specific curriculum and teaching, it is difficult to carry out the work, but choose to join the investment can effectively solve these problems.
look at the current children’s English training market, only the strength of research and development, the most in line with the needs of the majority of the institutions, to be able to ultimately conquer, control this huge market. In the natural law of survival of the fittest, a large number of small English training institutions to survive difficult, or even collapse. Instead, a large number of attached to the big brands of English training institutions are doing business in full swing, and these brands are joined by these franchisees to make their own brands have been greatly promoted. From the current trend of development, the headquarters + franchisee model will become the mainstream model of future children’s English training. For investors, the children’s English class has unparalleled advantages.
guide two: how to select a large number of institutions to join the project
operation to join the project, in addition to concern about the size of the market, the social awards of these external conditions, but also as far as possible to go deep into the internal conditions of many institutions to do some understanding. As the children’s English training to join the investors, institutional research and development capabilities, the competitiveness of teaching products, the effectiveness of training, the future development potential, directly determines the future of the core earnings of investors.
as a result of English is a second language, in order to allow the child to reach the level of proficiency in communication with foreigners, improve the level of examination results, the training institutions must have a very high quality requirements. Current children’s English training institutions. Some institutions lack the strength of the R & D team, curriculum products have no their own characteristics.
in addition, due to similar teaching methods are easy to imitate, the lack of uniqueness of the product, the market will naturally decline in competitiveness, thereby affecting the future earnings of investors. Therefore, when investors choose to join the project, the core competitiveness of teaching products to become the most important thing to determine the potential of the project.
guide three: low risk, low investment, support system is an important reference factor