Online translation services research no profit model, but strategic valueA home network system – a n

so the Internet translation service is a niche service, and I don’t agree with it. IResearch mentioned in the report, Chinese Internet users have more than half of the users use online translation services, at the same time in the use of translation services on the scene, also covers a wide range, such as online shopping, use the search service, when using micro-blog’s time and so on. The demand for translation services the high frequency of translation and dictionary services can not be ignored, which makes it possible for large companies to make translation services a good entrance to attract users’ attention. At present, the domestic sh419, NetEase, Jinshan, Tencent, as well as foreign YAHOO, shlf1314, Microsoft, Bing will have launched online translation services in china.

the details:


grab user entrance also reflected in how users access to these diverse, brand wide online translation. From iResearch’s survey, search engines, navigation sites, set up shortcut bookmarks, direct input URL is the user most frequently used way. Visible, in these channels, the advantages of major Internet Co are not the same. The use of the existing channels to provide users with the necessary services, it is a handy thing. For example, in the sh419 search box, enter "online translation" or "translation", the first result is sh419’s own online translation services. In the mass online translation and dictionary market, the main competition pattern has been basically formed. The formation of this competition pattern does not depend on too much technical power, but depends more on each channel’s advantages the advantages to reach the end user and the brand each user’s share in the user’s mind.

is another interesting topic, namely the company effect, development company the first camp of the top 5 online dictionaries are listed companies: sh419 dictionary has a powerful search channel support; Youdao and Bing relying on behind the powerful portal platform; iCIBA’s Kingsoft Corp is the first set foot in the field of online search word the company will be more; and is of noble descent, from the operating system giant Microsoft. Kingsoft, as the earliest company involved in online word search, has made many adjustments in recent years

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big company effect

services is a very old industry, even in the Internet online translation field, also has some big and small companies engaged in, although from the profit model, online translation services only have yet to find a clear profit model. However, companies have not given up the importance of this market. After all, more than half of Internet users currently use a variety of translation services, and the market potential is enormous. In the absence of a clear profit model in the background, each company will be from its own business point of view from all aspects of the online translation market.

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entrance effect

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