tasted the double 11, double 12 making Festival sweetness, the mainland electricity supplier began to aim at the traditional consumption of the off-season in June, will be today as the "618" online shopping. The major electricity suppliers including Tmall, Jingdong and other measures.
ushered in the occasion of the 12 anniversary of Jingdong, the layout of a more complete Jingdong is no longer defined as a mere Carnival of the "Shopping Festival", but set shopping, social, entertainment in one of the crazy Party "". Unlike the previous major shopping festival, this time the 618 Jingdong, whether it is Tmall, Suning and other integrated business platform, or the United States, brewmaster and other vertical electric providers, they are no longer limited to the price war, but relates to the brand, service, logistics and other all-round competition.
Tmall: Tmall during the big promotion this year, businesses will jointly invested 100 million yuan and 200 million yuan of goods red profits, while the "X plan" spread industrial chain network, joint SIEMENS, Midea, GREE, Haier, Procter & Gamble, ZARA, Laneige and other 24 brands launched a super brand on the project. In addition, it is interesting to compare in June 16th is today Tmall launched the next day delivery, and Jingdong contest.
comment: this time the price of Tmall intensity was not great, the launch of the super brand, brand image intention platform Tmall super. But this time, Tmall launched the next day and not for all users, but Tmall started a pilot implementation of the fast logistics. The next day only marked words of goods can enjoy the service, the scope is very small, only for the goods manufacturers near the city basically, but it also shows that Tmall in the future will be to enhance the delivery efficiency of large efforts, especially in the Shopping Festival this day.
Jingdong: Jingdong, Jingdong will be through the mobile phone client interactive game will send up to 1 billion yuan a red envelope, and WeChat shopping, shopping and other hand Q platform will also launch envelopes, gifts and gift coupons. But for Tmall launched the super brand, Jingdong will be in the "6· 18" on the eve of the intensive release reached a strategic cooperation with the brand message, and set the global purchase, intelligent life, mobile social network finance, a few plates pushing the whole category of platform.
review: 618 anniversary of the day as a Jingdong, Jingdong attaches great importance to natural, not others robbed his thunder. The advantage of Jingdong on the one hand by hand, red interactive WeChat Q, on the other hand, of course, or Jingdong logistics advantages, especially in the shopping carnival, Jingdong logistics advantage is more prominent, of course, there is also a Jingdong logistics problems, is only for the Jingdong owned goods. In terms of the number of brands and businesses, Jingdong still can not catch up with the pace of Tmall.